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Frank Furness is a sought after motivational and after dinner speaker. His lively, enthusiastic and humorous style has inspired audiences around the world. Originally from South Africa, Frank now lives in London, United Kingdom. His credentials include 20 years of exceptional business success in sales, management and training. This includes qualifying twice at MDRT Top of the Table, putting him amongst the elite of sales consultants around the world. Using his experience in financial services, Frank relates many personal experiences, together with numerous sales and management ideas. Frank's passion for goal setting and personal and professional development has inspired many individuals. As an after dinner speaker, he is a polished and humorous entertainer. His charisma and command of his craft captivates audiences in 45 countries worldwide and he delivers over 100 speeches each year. Frank's boundless energy and contagious enthusiasm has led to a number of organisations retaining him as a consultant.

Sunday, August 20, 2006

How to develop a Powerful Salesletter

I am presently developing a number of websites. My main website is great, but it also confuses people. I'm selling speaking, training, recruitment services and 42 products. One of the changes I've made is that I am now developing one page websites to promote each product. I'm not the best at doing this kind of thing, so I use a piece of software called 60 second salesletters. I fill in the gaps on the questionnaire and voila - I have an instant one page website. I can import images, use any payment system for orders, change the colours and look. For me it is ideal because I know nothing about HTML, but can now make my own websites. Take a look at some of the websites that I have produced using 60 second salesletters:

It's a huge misconception that people don't read long salesletters. Billions of direct mail pieces have proven that people buy, in general, at a higher rate from long, benefit-laden salesletters.
While you may not personally read long salesletters, people who are honestly, genuinely interested in your product, idea, concept, or service will not only read long letters but also buy from them.
Many years ago a very famous advertising man named John Caples said "A letter can never be too long, it can only be too boring."

"60-Second Salesletters" forces you to load your salesletter with benefits. And this is what makes the copy and the letter interesting to your prospects. That's why they'll read it.
60-Second Salesletters" forces you to spell out the features and benefits of your product, with proven direct response principles plus an offer, guarantee, bonuses and so forth built right into it.

Create a separate letter for each of your products or services
Create multiple letters (as many as you want!) for each product so you can test to see which works best.
Use different letters for the same product to target different audiences who may be interested in the same product for different reasons
Develop different versions of your salesletters to use for follow-up promotions
Save as many different letters as you want -- or even drafts and different versions of letters -- and organize them in your personal archives
... And more! With the ability to automate your sales copy writing process and produce unlimited professional salesletters on demand, you can create a library of killer sales materials and watch its impact on every aspect of your business and profits.
Take a look at this great product at

Frank Furness CSP CFP is a professional speaker and trainer specialising in sales and sales management. He has educated, entertained and inspired audiences in 42 countries. His publications and sales CDs have been sold globally. For more information or to sign up for the free ?Sales Tips & Ideas? newsletter, email or telephone+ 44 (0) 1923 248200.

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